California wine industry evolving to compete in 21st century

منو

" California wine industry evolving to compete in 21st century "
Goodhue, Rachael; Green, Richard; Heien, Dale; Martin, Philip

Document Type	:	AL
Record Number	:	944604
Doc. No	:	LA99j0q0gx
Language of Document	:	English
Main Entry	:	Goodhue, Rachael; Green, Richard; Heien, Dale; Martin, Philip
Title & Author	:	California wine industry evolving to compete in 21st century [Article]\ Goodhue, Rachael; Green, Richard; Heien, Dale; Martin, Philip
Title of Periodical	:	California Agriculture
Volume/ Issue Number	:	62/1
Date	:	2008
Abstract	:	The California wine industry is growing and changing amidst a global revolution in grape growing, wine production, wine marketing and consumer tastes. California accounted for roughly 90% of the value of U.S. wine production in 2006. U.S. per capita wine consumption and the quality of wine consumed continue to rise. The largest California wineries have long accounted for most California wine shipments and continue to expand with respect to volume and number of labels. While small wineries sell most of their wine directly to end-users, many midsized wineries face challenges in an increasingly crowded marketplace.