Consumer knowledge and acceptance of agricultural biotechnology vary

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" Consumer knowledge and acceptance of agricultural biotechnology vary "
James, Jennifer S.

Document Type	:	AL
Record Number	:	944708
Doc. No	:	LA7km20933
Language of Document	:	English
Main Entry	:	James, Jennifer S.
Title & Author	:	Consumer knowledge and acceptance of agricultural biotechnology vary [Article]\ James, Jennifer S.
Title of Periodical	:	California Agriculture
Volume/ Issue Number	:	58/2
Date	:	2004
Abstract	:	Results from consumer surveys reveal some basic conclusions about consumer attitudes toward agricultural biotechnology. First, consumers do not agree about whether biotech foods are good or bad. Second, a small group of people strongly opposes them. Third, the majority of consumers are uninformed about the technology and how food is produced. Relatively small but vocal anti-biotechnology activist groups are successful at influencing public opinion because of consumers’ lack of knowledge, creating a role for universities and government agencies to provide clear, objective and accessible information.