|
" Conferences and conventions : "
Tony Rogers.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
946233
|
| Doc. No
|
:
|
b700603
|
| Main Entry
|
:
|
Rogers, Tony,1945-
|
| Title & Author
|
:
|
Conferences and conventions : : a global industry /\ Tony Rogers.
|
| Edition Statement
|
:
|
2nd ed.
|
| Publication Statement
|
:
|
Amsterdam ;London :: Butterworth-Heinemann,, 2008.
|
| Series Statement
|
:
|
Events management series
|
| Page. NO
|
:
|
xix, 400 pages :: color illustrations, color portraits ;; 25 cm.
|
| ISBN
|
:
|
0750685441
|
|
|
:
|
: 9780750685443
|
| Notes
|
:
|
Previous edition: 2003.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Preface and Forewords Chapter 1 A Global Industry Chapter 2 The Structure Of The Conference Chapter 3 The Economics Of Conferences And Conventions Chapter 4 Conference Industry Marketing Activity Chapter 5 Conference Management -- An Organizer's Perspective Chapter 6 Conference Management -- A Venue Perspective Chapter 7 A People Industry Chapter 8 Leading Industry Organizations Chapter 9 Trends, Issues And FutureCase Study Reference Appendix A List of conference industry trade magazines.
|
| Abstract
|
:
|
This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.
|
| Subject
|
:
|
Congresses and conventions-- Management.
|
| Subject
|
:
|
Congresses and conventions-- Management.
|
| Subject
|
:
|
Konferenz.
|
| Subject
|
:
|
Management.
|
| Subject
|
:
|
Tagungswirtschaft.
|
| Subject
|
:
|
Conferenties.
|
| Dewey Classification
|
:
|
060.68
|
| LC Classification
|
:
|
AS6.R64 2008
|
| NLM classification
|
:
|
76.79bcl
|
|
|
:
|
QQ 910rvk
|
|
|
:
|
QR 564rvk
|
| |