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" The second century : "
Matthias Holweg, Frits K. Pil.
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BL
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| Record Number
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946861
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b701231
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| Main Entry
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Holweg, Matthias.
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| Title & Author
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The second century : : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry /\ Matthias Holweg, Frits K. Pil.
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| Publication Statement
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Cambridge, Mass. :: MIT Press,, ©2004.
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| Page. NO
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xi, 238 pages :: illustrations ;; 24 cm
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| ISBN
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0262083329
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: 0262582627
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: 9780262083324
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: 9780262582629
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| Bibliographies/Indexes
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Includes bibliographical references (pages 215-232) and index.
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| Contents
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At the dawn of the second automotive century -- I. Disassembling the "order-to-delivery" process -- 1. Old habits die hard -- 2. Thirty days to production and counting -- 3. Production, distribution, and the best we can expect -- II. Band-aid solutions to stem red ink -- 4. Islands of excellence -- 5. Volume -- the Holy Grail -- 6. Shifting the metal -- III. The case for build-to-order -- 7. Ripping the lid off the revenue box -- 8. Closing arguments -- IV. Three dimensions of responsiveness : process, product, and volume -- 9. Process flexibility and customer demand -- 10. Process flexibility and demand visibility -- 11. Process flexibility and production -- 12. Process flexibility and suppliers -- 13. Process flexibility and logistics -- 14. Product flexibility -- 15. Volume flexibility -- Breaking the cycle.
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| Abstract
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Matthias Holweg and Frits Pil take a look at the dysfunctional nature of current value-chain strategies, then systematically discuss the changes in product and processes that are needed to bring about responsiveness to customers' needs. They look beyond the dealer, the factory and the design studio to understand the web of relationships and dynamics that have brought the auto industry to its current low point. Holweg and Pil argue that in this century the winners will not be those firms that search for larger and larger scale or those who run efficient factories and squeeze the last drop of profitability from their suppliers. The winners, they say, will be those who build products as if customers mattered.
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Automobile industry and trade-- United States.
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Automobile industry and trade.
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Automobiles-- Marketing.
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Consumer satisfaction.
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Automobile industry and trade.
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Automobiles-- Marketing.
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Consumer satisfaction.
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Kraftfahrzeugindustrie.
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Kundenorientierung.
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Wertschöpfungskette.
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Auto-industrie.
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Flexibele productiesystemen.
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Klantgerichtheid.
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Marketing.
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United States.
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| Dewey Classification
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629.222/068/8
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| LC Classification
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HD9710.A2H65 2004
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| NLM classification
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83.67bcl
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QR 524rvk
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| Added Entry
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Pil, Frits K.
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| Parallel Title
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2nd century
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