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" Selling social change (without selling out) : "
Andy Robinson, with contributions from Jennifer Lehman and Terry Miller.
Document Type
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BL
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Record Number
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947319
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Doc. No
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b701689
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Main Entry
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Robinson, Andy,1957-
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Title & Author
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Selling social change (without selling out) : : earned income strategies for nonprofits /\ Andy Robinson, with contributions from Jennifer Lehman and Terry Miller.
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Publication Statement
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San Francisco, Calif. :: Jossey-Bass,, ©2002.
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Series Statement
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The Chardon Press series
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Page. NO
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xxi, 229 pages :: illustrations ;; 28 cm
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ISBN
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0787962163
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: 9780787962166
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Bibliographies/Indexes
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Includes bibliographical references (pages 209-215) and index.
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Abstract
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Drawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case studies complement the text. Annotation copyrighted by Book News, Inc., Portland, OR.
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Subject
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Charities-- Finance.
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Subject
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Charities-- United States-- Finance, Case studies.
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Subject
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Fund raising.
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Subject
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Nonprofit organizations-- Finance.
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Subject
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Nonprofit organizations-- United States-- Finance, Case studies.
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Subject
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Social service-- Finance.
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Subject
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Voluntarism-- Finance.
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Subject
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Charities-- Finance.
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Subject
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Fund raising.
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Subject
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Nonprofit organizations-- Finance.
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Subject
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Social service-- Finance.
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Subject
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Voluntarism-- Finance.
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Subject
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United States.
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Dewey Classification
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361.7/63/0681
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LC Classification
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HG4027.65.R63 2002
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Added Entry
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Lehman, Jennifer,1958-
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Miller, Terry,1956-
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Parallel Title
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Earned income strategies for nonprofits
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