| Document Type
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BL
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| Record Number
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947484
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| Doc. No
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b701854
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| Main Entry
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McKie, David,1947-
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| Title & Author
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Reconfiguring public relations : : ecology, equity, and enterprise /\ David McKie and Debashish Munshi.
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| Edition Statement
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1st ed.
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| Publication Statement
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London ;New York :: Routledge,, 2007.
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| Series Statement
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Routledge advances in management and business studies ;; 33
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| Page. NO
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xiii, 180 pages ;; 24 cm.
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| ISBN
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020395663X
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: 0415394082
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: 9780203956632
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: 9780415394086
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| Notes
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New Zealand authors.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 146-172) and index.
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| Contents
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Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next? (1) : empowering differences, learning from leadership, and equity in management after In search of excellence -- What's next? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight.
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| Abstract
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Reconfiguring the field of public relations so that it can better engage with the changing world of the 21st century, this title re-energizes the thinking about diversity through equity, business enterprise and environmental sustainability.
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| Subject
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Environmental policy-- Social aspects.
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Globalization-- Economic aspects.
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International business enterprises-- Moral and ethical aspects.
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Public relations-- Management.
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Social justice.
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Environmental policy-- Social aspects.
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| Subject
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Environmental policy-- Social aspects.
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| Subject
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Globalization-- Economic aspects.
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| Subject
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Globalization-- Economic aspects.
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| Subject
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International business enterprises-- Moral and ethical aspects.
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| Subject
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International business enterprises-- Moral and ethical aspects.
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| Subject
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Public relations-- Management.
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Public relations-- Management.
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Social justice.
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Social justice.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.M355 2007
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| Added Entry
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Munshi, Debashish.
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