Document Type
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BL
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Record Number
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948314
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Doc. No
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b702684
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Main Entry
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Record, Matthew.
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Title & Author
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Writing a winning business plan /\ Matthew Record.
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Edition Statement
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5th ed.
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Publication Statement
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Oxford :: How To Books,, 2009.
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Page. NO
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1 online resource (ix, 164 pages) :: illustrations
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ISBN
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1845283023
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: 1848033346
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: 9781845283025
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: 9781848033344
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Notes
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Previous edition: 2003.
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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Writing a business plan -- Your business idea -- Defining your market -- Compiling your marketing plan -- Your operational plan -- Your sales forcast -- Your financial analysis -- Adding your appendices -- Presenting your plan -- Running your business to plan.
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Abstract
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A business plan is one of the most important documents the business manager will have to produce. This is a practical guide to how to produce a well thought out and carefully structured plan, including checklists, action plans and case studies.
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Subject
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Business planning.
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Subject
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BUSINESS ECONOMICS-- Strategic Planning.
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Subject
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Business planning.
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Dewey Classification
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658.4/012
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LC Classification
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HD30.28.R43 2009eb
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