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" Publishing for profit : "
Thomas Woll.
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BL
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| Record Number
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948491
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| Doc. No
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b702861
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| Main Entry
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Woll, Thomas,1948-
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| Title & Author
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Publishing for profit : : successful bottom-line management for book publishers /\ Thomas Woll.
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| Edition Statement
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Rev. and expanded 4th ed. // foreword by Dominique Raccah.
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| Publication Statement
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Chicago, Ill. :: Chicago Review Press,, ©2010.
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| Page. NO
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1 online resource (xxvi, 373 pages) :: illustrations
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| ISBN
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1569765626
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: 1569765634
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: 1569765642
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: 9781569765623
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: 9781569765630
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: 9781569765647
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155652997X
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9781556529979
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| Bibliographies/Indexes
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Includes bibliographical references (pages 362-365) and index.
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| Contents
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C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales-- and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.
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| Abstract
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Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing.
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| Subject
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Publishers and publishing-- United States-- Management.
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LANGUAGE ARTS DISCIPLINES-- Publishing.
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Publishers and publishing-- Management.
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United States.
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| Dewey Classification
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070.5/068
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| LC Classification
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Z471.W58 2010eb
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