| Document Type
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BL
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| Record Number
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948496
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| Doc. No
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b702866
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| Main Entry
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Lamb, Larry F.
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| Title & Author
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Applied public relations : : cases in stakeholder management /\ Larry F. Lamb, Kathy Brittain McKee.
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| Publication Statement
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Mahwah, N.J. :: Lawrence Erlbaum Associates,, 2005.
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| Series Statement
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LEA's communication series
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| Page. NO
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1 online resource (xvi, 258 pages) :: illustrations
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| ISBN
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0805846069
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: 0805846077
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: 1410611205
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: 9780805846065
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: 9780805846072
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: 9781410611208
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Public relations: maintaining mutually beneficial systems of stakeholder relationships -- Stakeholders: employees -- Stakeholders: community -- Stakeholders: consumers -- Stakeholders: media -- Stakeholders: investors -- Stakeholders: members and volunteers -- Stakeholders: governments and regulators -- Stakeholders: activists -- Stakeholders: global citizens.
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| Abstract
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Offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences.
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| Subject
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Public relations, Case studies.
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| Subject
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Relations publiques, Cas, Études de.
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| Subject
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Public relations.
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| Subject
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Belangengroepen.
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| Subject
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Public relations.
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| Subject
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Strategisch management.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.L36 2005eb
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| NLM classification
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85.08bcl
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| Added Entry
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McKee, Kathy Brittain.
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