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" Managing and marketing radical innovations : "


Document Type : BL
Record Number : 948586
Doc. No : b702956
Main Entry : Sandberg, Birgitta.
Title & Author : Managing and marketing radical innovations : : marketing new technology /\ Birgitta Sandberg.
Publication Statement : London ;New York :: Routledge,, 2008.
Series Statement : Routledge studies in innovation, organization and technology ;; 8
Page. NO : 1 online resource (xiv, 271 pages) :: illustrations
ISBN : 0203930487
: : 9780203930489
: 041543307X
: 9780415433075
Bibliographies/Indexes : Includes bibliographical references (pages 244-265) and index.
Contents : Chapter 1 Introduction -- chapter 2 Proactiveness in the rm -- chapter 3 Proactiveness toward customers -- chapter 4 Developing radical innovations -- chapter 5 Customer-related proactiveness in the case innovations -- chapter 6 A modi?ed framework of customer-related proactiveness during the development process -- chapter 7 Conclusions -- chapter 8 Summary.
Subject : New products.
Subject : Technological innovations-- Management.
Subject : Technological innovations-- Marketing.
Subject : BUSINESS ECONOMICS-- Structural Adjustment.
Subject : New products.
Subject : Technological innovations-- Management.
Subject : Technological innovations-- Marketing.
Dewey Classification : ‭658.4/063‬
LC Classification : ‭HD45‬‭.S272 2008eb‬
NLM classification : ‭QP 210‬rvk
copyhttps://lib.clisel.com/site/catalogue/948586
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