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" The unofficial guide to building your business in the Second Life virtual world : "
Sue Martin Mahar and Jay Mahar.
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BL
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| Record Number
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948678
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b703048
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| Main Entry
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Mahar, Sue Martin.
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| Title & Author
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The unofficial guide to building your business in the Second Life virtual world : : marketing and selling your product, services, and brand in-world /\ Sue Martin Mahar and Jay Mahar.
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| Publication Statement
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New York :: American Management Association,, ©2009.
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| Page. NO
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xi, 276 pages ;; 24 cm
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| ISBN
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081441270X
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: 9780814412701
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| Notes
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Includes index.
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| Contents
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About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
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| Abstract
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"A comprehensive, in-depth guide to coducting business in this new marketplace, 'The Unofficial Guide to Building Your Business in the Second Life Virtual World' will ensure you make best use of the site. With relevant examples--from IBM creating a collaborative virtual workspace, to start-up companies selling virtual goods, to Princeton University offering Second Life classrooms--you'll learn how to use Second Life to: formulate a successful business plan <-> create and maintain a virtual world presence for yourself and your business <-> generate buzz through promotions and advertisements <-> sell your products and services to a new realm of customers <-> expand relationships with colleagues and clients <-> understand Netiquette and codes of conduct for doing business in the virtual world <-> conduct meetings, conferences, and training seminars in Second Life. Filled with proven tips and tecniques, this is the one book that reveals the best ways to make money using the hottest space online" -- back cover.
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Electronic commerce.
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Internet industry.
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Internet marketing.
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Second Life (Game)
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Shared virtual environments-- Economic aspects.
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Electronic commerce.
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Electronic commerce.
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Internet industry.
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Internet industry.
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Internet marketing.
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Internet marketing.
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Second Life (Game)
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Second Life (Game)
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Shared virtual environments-- Economic aspects.
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| Dewey Classification
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658.8
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| LC Classification
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GV1469.25.S425M34 2009
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| Added Entry
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Mahar, Jay.
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