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" Beyond mobile : "
by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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BL
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| Record Number
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949148
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| Doc. No
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b703518
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| Main Entry
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Lindgren, Mats,1959-
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| Title & Author
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Beyond mobile : : people, communications and marketing in a mobilized world /\ by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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| Publication Statement
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Houndmills, Basingstoke, Hampshire ;New York. N.Y. :: Palgrave,, 2002.
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| Page. NO
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xxiv, 262 pages :: illustrations ;; 24 cm
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| ISBN
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0230511619
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: 0333985087
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: 9780230511613
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: 9780333985083
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| Bibliographies/Indexes
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Includes bibliographical references (pages 253-256) and index.
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| Abstract
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"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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| Subject
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Cell phone systems-- Marketing.
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Mobile communication systems-- Marketing.
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Cell phone systems-- Marketing.
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| Dewey Classification
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384.5/35
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| LC Classification
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HE9713.L56 2002
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| NLM classification
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QP 650rvk
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| Added Entry
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Jedbratt, Jörgen.
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Svensson, Erika.
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