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" Demystifying marketing : "


Document Type : BL
Record Number : 949259
Doc. No : b703629
Main Entry : Forsyth, Patrick.
Title & Author : Demystifying marketing : : a guide to the fundamentals for engineers /\ Patrick Forsyth.
Publication Statement : London :: Institution of Engineering and Technology,, 2007.
Series Statement : IET management of technology series ;; 23
Page. NO : 1 online resource (xiv, 200 pages) :: illustrations
ISBN : 0863418066
: : 1615833250
: : 9780863418068
: : 9781615833252
Notes : Includes index.
: Title from title screen.
Abstract : The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
Subject : Engineering services marketing.
Subject : Engineering-- Management.
Subject : Engineering services marketing.
Subject : Engineering-- Management.
Subject : TECHNOLOGY ENGINEERING-- Engineering (General)
Subject : TECHNOLOGY ENGINEERING-- Reference.
Dewey Classification : ‭620/.0068/8‬
LC Classification : ‭HF5415‬‭.F665 2007eb‬
: ‭TA190‬‭.F67 2007eb‬
Added Entry : Institution of Engineering and Technology.
copyhttps://lib.clisel.com/site/catalogue/949259
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