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" A practical guide to integrated marketing communications / "


Document Type : BL
Record Number : 949430
Doc. No : b703800
Main Entry : Brannan, Tom.
Title & Author : A practical guide to integrated marketing communications /\ Tom Brannan.
Publication Statement : London :: Kogan Page,, 1995.
Series Statement : Marketing in action series
Page. NO : 146 pages :: illustrations ;; 22 cm
ISBN : 0749415207
: : 9780749415204
Bibliographies/Indexes : Includes bibliographical reference and index.
Abstract : Guide to obtaining maximum marketing impact through effective communication.
Subject : Advertising copy.
Subject : Advertising.
Subject : Communication in marketing.
Subject : Public relations.
Subject : Advertising copy.
Subject : Advertising.
Subject : Communication in marketing.
Subject : Public relations.
Subject : Communicatie.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.123‬‭.B73 1995‬
NLM classification : ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/949430
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