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" Clout : "


Document Type : BL
Record Number : 949757
Doc. No : b704127
Main Entry : Jones, Colleen.
Title & Author : Clout : : the art and science of influential Web content /\ Colleen Jones.
Publication Statement : Berkeley, CA :: New Riders,, ©2011.
Series Statement : Voices that matter
Page. NO : xv, 223 pages :: illustrations ;; 23 cm.
ISBN : 0321733010
: : 9780321733016
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Part I: The crossroads -- Same road, same (lack of) results -- A harder but higher road -- Part II: The principles -- Context: where clout begins and ends -- Rhetoric: the art of influence -- Psychology: the science of influence -- Part III: The climb -- Plan -- Persist through roadblocks -- Prepare to evaluate -- Evaluate with the right methods -- Adjust -- Reach the top -- but don't stop.
Abstract : "Clout explains the key principles of influence and how to apply them to web content"--Back cover.
Subject : Influence (Psychology)
Subject : Web publishing.
Subject : Web sites-- Design.
Subject : Beeinflussung.
Subject : Einfluss.
Subject : Elektronisches Publizieren.
Subject : Homepage.
Subject : Influence (Psychology)
Subject : Internet-- Marketing.
Subject : Internet.
Subject : Internetseite-- Schreiben.
Subject : Marketing-- Internet.
Subject : Online-Marketing
Subject : Schreiben-- Internetseite.
Subject : Texterzeugung-- Webdesign.
Subject : Web publishing.
Subject : Web Site.
Subject : Web sites-- Design.
Subject : Webdesign-- Texterzeugung.
Subject : World Wide Web
Subject : World Wide Web-- Benutzerforschung.
Subject : World Wide Web.
Dewey Classification : ‭005.72019‬
LC Classification : ‭TK5105.888‬‭.J649 2011‬
Parallel Title : Art and science of influential Web content
copyhttps://lib.clisel.com/site/catalogue/949757
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