| Document Type
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BL
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| Record Number
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949844
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| Doc. No
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b704214
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| Main Entry
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Graham, Stedman.
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| Title & Author
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The ultimate guide to sports marketing /\ Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
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| Edition Statement
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2nd ed.
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| Publication Statement
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New York :: McGraw-Hill,, ©2001.
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| Page. NO
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1 online resource (xix, 315 pages) :: illustrations
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| ISBN
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0071361243
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: 0071381139
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: 9780071361248
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: 9780071381130
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| Notes
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Revised edition of: The ultimate guide to sport event management and marketing. c1995.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 305-307) and index.
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| Contents
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FOREWORD; PREFACE; ACKNOWLEDGMENTS; UNDERSTANDING THE SPORT INDUSTRY, THE PLAYERS, AND OPPORTUNITIES; CRITICAL PLANNING TO MASTER THE GAME; DESIGNING, PLANNING, AND CONTROLLING EVENT LOGISTICS; PROVIDING HOSPITALITY AT SPORT EVENTS; NEGOTIATIONS AND CONTRACTS; RISK MANAGEMENT: PROTECTING YOUR INVESTMENT; EFFECTIVELY RECRUITING AND LEVERAGING A SPORT CELEBRITY; EVENT MARKETING; FINANCING SPORTS EVENTS; LICENSING AGREEMENTS AND MERCHANDISING; THE INS AND OUTS OF SPORT EVENTS; SPORTS TOURISM: AN ECONOMIC CATALYST FOR CITIES; CHARITABLE EVENTS.
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CLOSING CEREMONIES: ADVICE TO NEW SPORT EVENT MANAGEMENT AND MARKETING PROFESSIONALSAPPENDIXES; REFERENCES; INDEX; ABOUT THE AUTHORS.
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| Abstract
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Explains how to acquire funding, negotiate contracts and manage event logistics. Includes discussions with top level professionals who helped to establish and define the field, how to conduct a SWOT analysis, and sample agreements for independent contractors, sponsorship and licensing. Also contains a chapter on risk management.
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| Subject
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Sports administration.
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Sports-- Marketing.
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Administración deportiva.
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Deportes-- Mercadeo.
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GAMES-- Gambling-- Sports.
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SPORTS RECREATION-- Business Aspects.
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SPORTS RECREATION-- Essays.
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SPORTS RECREATION-- History.
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SPORTS RECREATION-- Reference.
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Sports administration.
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Sports-- Marketing.
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TRAVEL-- Special Interest-- Sports.
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Marketing.
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Sport.
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Strategische planning.
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| Dewey Classification
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796/.06/9
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| LC Classification
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GV713.G62 2001eb
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| NLM classification
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85.40bcl
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| Added Entry
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Goldblatt, Joe Jeff,1952-
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Graham, Stedman.
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Neirotti, Lisa Delpy.
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