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" Global strategic management / "


Document Type : BL
Record Number : 950706
Doc. No : b705076
Main Entry : Lasserre, Philippe.
Title & Author : Global strategic management /\ Philippe Lasserre.
Publication Statement : New York :: Palgrave Macmillan,, ©2003.
Page. NO : xxi, 454 pages :: illustrations ;; 25 cm
ISBN : 0333793749
: : 0333793757
: : 9780333793749
: : 9780333793756
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Part 1. The process of globalisation: Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries attractiveness -- Entry strategies. Part II. Managing globally: Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management. Part III. Broad issues in globalisation: Globalisation and the internet -- The social responsibility of the global firm -- Global trends.
Abstract : "The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.
Subject : Globalization-- Economic aspects.
Subject : International business enterprises-- Management.
Subject : Strategic planning.
Subject : Entreprises multinationales-- Gestion.
Subject : Mondialisation.
Subject : Planification stratégique.
Subject : Globalisierung
Subject : Globalization-- Economic aspects.
Subject : International business enterprises-- Management.
Subject : Internationales Management
Subject : Multinationales Unternehmen
Subject : Strategic planning.
Subject : Strategisches Management
Dewey Classification : ‭658.4/012‬
LC Classification : ‭HD62.4‬‭.L37 2003‬
NLM classification : ‭QP 305‬rvk
: ‭QP 320‬rvk
copyhttps://lib.clisel.com/site/catalogue/950706
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