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" Handbook of brand relationships / "
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
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BL
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| Record Number
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950775
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| Doc. No
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b705145
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| Title & Author
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Handbook of brand relationships /\ Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
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| Publication Statement
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London ;New York :: Routledge,, 2015.
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| Page. NO
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1 online resource (xxi, 424 pages) :: illustrations
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| ISBN
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1315703882
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: 1317469178
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: 1317469186
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: 9781315703886
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: 9781317469179
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: 9781317469186
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9780765623577
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| Notes
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"Society for consumer psychology."
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Originally published 2009 by M.E. Sharpe.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.
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| Subject
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Brand choice.
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Branding (Marketing)
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Customer relations.
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Relationship marketing.
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Brand choice.
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Branding (Marketing)
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Customer relations.
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Relationship marketing.
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| Dewey Classification
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658.812
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658.812
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| LC Classification
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HF5415.55.H36 2015
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| Added Entry
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MacInnis, Deborah J.
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Park, C. Whan.
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Priester, Joseph W.
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| Added Entry
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Society for Consumer Psychology.
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