| Document Type
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BL
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| Record Number
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950905
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| Doc. No
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b705275
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| Main Entry
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Christopher, Martin.
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| Title & Author
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Relationship marketing : : creating shareholder value /\ Martin Christopher, Adrian Payne, David Ballantyne.
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| Edition Statement
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[Rev. ed.].
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| Publication Statement
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Oxford ;Boston :: Butterworth-Heinemann,, 2002.
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| Page. NO
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1 online resource (xvi, 242 pages) :: illustrations
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| ISBN
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0080516041
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: 0585459789
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: 1136368957
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: 1136368965
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: 1138136948
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: 1281021881
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: 6611021884
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: 9780080516042
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: 9780585459783
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: 9781136368950
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: 9781136368967
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: 9781138136946
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: 9781281021885
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: 9786611021887
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0750648392
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9780750648394
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| Notes
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Previous edition: 1991.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. Creating value for the customer -- Chapter 2. Creating value for the organisation -- Chapter 3. Building marketing relationships: the six markets model -- Chapter 4. Managing relationships in networks -- Chapter 5. Relationship marketing: integrating quality, customer service and marketing -- Chapter 6. Developing and implementing a relationship strategy -- Index -- Last Page.
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| Abstract
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice.
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| Subject
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Relationship marketing.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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| Subject
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BUSINESS ECONOMICS-- Management.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Marketing de relacionamento.
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| Subject
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Relationship marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.C52717 2002eb
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| Added Entry
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Ballantyne, David.
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Payne, Adrian.
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