| Document Type
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BL
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| Record Number
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950924
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| Doc. No
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b705294
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| Main Entry
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Geer, John Gray.
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| Title & Author
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In defense of negativity : : attack ads in presidential campaigns /\ John G. Geer.
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| Publication Statement
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Chicago :: University of Chicago Press,, 2006.
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| Series Statement
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Studies in communication, media, and public opinion
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| Page. NO
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1 online resource (xvii, 201 pages) :: illustrations
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| ISBN
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0226285006
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: 1282538403
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: 6612538406
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: 9780226285009
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: 9781282538405
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: 9786612538407
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0226284980
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0226284999
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9780226284989
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9780226284996
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| Bibliographies/Indexes
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Includes bibliographical references (pages 185-194) and index.
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| Contents
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The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system.
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| Abstract
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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad.
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| Subject
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USA
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USA / Präsident.
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| Subject
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Advertising, Political-- United States.
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Campaign management-- United States.
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| Subject
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Negativism.
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Political campaigns-- United States.
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Presidents-- United States-- Election-- History.
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Campagnes électorales-- Gestion-- États-Unis.
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Campagnes électorales-- États-Unis.
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| Subject
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Négativisme.
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Présidents-- États-Unis-- Élection-- Histoire.
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Publicité politique-- États-Unis.
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Advertising, Political.
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Campaign management.
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Negativism.
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Political campaigns.
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POLITICAL SCIENCE-- Political Process-- General.
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| Subject
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Präsidentenwahl
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Presidents-- Election.
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Wahlkampf
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Präsidentenwahl.
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Wahlkampf.
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Presidentskandidaten.
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Verkiezingscampagnes.
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United States.
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| Subject
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Verenigde Staten.
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| Dewey Classification
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324.7/3/0973
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| LC Classification
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JK2281.G44 2006eb
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| NLM classification
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89.56!077609026!bcl
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MG 70080rvk
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