| Document Type
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BL
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| Record Number
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951060
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| Doc. No
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b705430
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| Main Entry
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Holtz, Shel.
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| Title & Author
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Tactical transparency : : how leaders can leverage social media to maximize value and build their brand /\ Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco, CA :: Jossey-Bass,, ©2009.
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| Series Statement
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J-B International Association of Business Communicators ;; v. 6
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| Page. NO
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1 online resource (xiv, 297 pages).
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| ISBN
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0470399376
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: 0470399384
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: 0470460199
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: 1281937746
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: 6611937749
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: 9780470399378
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: 9780470399385
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: 9780470460191
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: 9781281937742
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: 9786611937744
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0470293705
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9780470293706
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| Notes
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"IABC, International Association of Business Communicators."
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| Bibliographies/Indexes
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Includes bibliographical references (pages 277-281) and index.
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| Contents
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT.
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| Abstract
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au.
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| Subject
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Business communication-- Blogs.
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Customer relations-- Management.
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Interactive marketing.
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Internet marketing-- Management.
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Social media.
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BUSINESS ECONOMICS-- Green Business.
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Business communication.
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Customer relations-- Management.
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Interactive marketing.
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| Subject
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Social media.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.5.H585 2009eb
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| Added Entry
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Havens, John C.
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| Added Entry
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International Association of Business Communicators.
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| Parallel Title
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Leverage social media to maximize value
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