| Document Type
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BL
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| Record Number
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951072
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| Doc. No
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b705442
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| Main Entry
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Finch, Brian.
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| Title & Author
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How to write a business plan /\ Brian Finch.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2006.
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| Series Statement
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Creating success
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| Page. NO
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1 online resource (vii, 151 pages).
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| ISBN
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0749451823
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: 9780749451820
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074944553X
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| Notes
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At head of series title: The Sunday times.
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| Contents
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Introduction; The structure of the plan; Using appendices; Summary; The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry; New technologies; Mixed strategies; Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; Management; The essential difference; What skills are required?
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Emphasise the great opportunities for the businessDon't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information; The internal business plan; How to use plans to help run organisations; Planning is not budgeting!!; Non-traditional plans; The corporate vision: soft data and hard data; Creating strategy; Conduct action-oriented planning; Where are you starting from?; Involving staff -- building the team; Tips for producing and using the internal plan; The dead hand of corporate politics.
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Organisation structureDemonstrating control; The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Closing the deal; The exit; The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan; Sensitivity; Key assumptions; Explain important points; Financial information; Profit and loss account; Cash forecast; Sensitivity; Funding; Reconciling and checking; Timing; Balance sheet; Some important terms; Risks; Legal issues and confidentiality; Confidentiality; Selling your business; Explain why you are selling.
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Using business plans for biddingAppendix 1; The confidentiality letter; Reconciling profit and cash flow; Glossary.
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| Abstract
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Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
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| Subject
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Business planning.
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| Subject
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Business writing.
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| Subject
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BUSINESS ECONOMICS-- Strategic Planning.
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| Subject
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Business planning.
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| Subject
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Business writing.
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| Subject
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Strategische planning.
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.F562 2006eb
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