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" Marketing & finance : "
David Walters & Michael Halliday.
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BL
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| Record Number
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951095
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| Doc. No
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b705465
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| Main Entry
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Walters, David,1936-
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| Title & Author
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Marketing finance : : working the interface /\ David Walters Michael Halliday.
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| Publication Statement
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St Leonards, N.S.W. :: Allen & Unwin,, ©1997.
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| Page. NO
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xvii, 325 pages :: illustrations ;; 23 cm
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| ISBN
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1864484268
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: 9781864484267
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Pt. I. Marketing and Finance Interface Issues for Marketing Strategy, Analysis and Decisions -- 1. The Marketing/Finance Interfaces -- 2. The Scope of Strategic Marketing Decisions -- 3. Implementing Marketing Strategies -- Pt. II. Cost Implications and Cost Characteristics Affecting Marketing Strategy Decisions -- 4. The Financial Implications of Strategic Marketing Decisions -- 5. The Financial Implications of Operational Decisions -- Pt. III. Financial Structure and Performance Characteristics -- 6. Measuring the Value Created for Shareholders -- A Marketing Strategy Perspective -- 7. Working Capital Management -- 8. Managing the Fixed Asset Base -- 9. Managing Cash Flows -- 10. Capital Structure Decisions -- 11. Investment Appraisal -- 12. Developing and Managing a Business Portfolio -- 13. Planning and Control.
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| Abstract
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"Marketing & Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making."--BOOK JACKET. "Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is then used in a variety of innovative ways to explore the financial implications of marketing decisions and the financial constraints on those decisions."--BOOK JACKET. "Marketing & Finance is ideal for senior undergraduate programmes in marketing and MBA programmes with an emphasis on integrative approaches to teaching. It is also the ideal reference for senior marketing and financial managers, providing them with a common framework for their strategic planning."--BOOK JACKET.
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| Subject
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Business enterprises-- Finance.
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Marketing.
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Business enterprises-- Finance.
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Marketing.
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| Subject
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Financiering.
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Marketing.
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| Dewey Classification
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658.15
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| LC Classification
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HF5415.W312 1997
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| NLM classification
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85.40bcl
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| Added Entry
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Halliday, Michael,1947-
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| Parallel Title
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Marketing and finance
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