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" Knowledge-based marketing : "


Document Type : BL
Record Number : 951999
Doc. No : b706369
Main Entry : Chaston, Ian.
Title & Author : Knowledge-based marketing : : the 21st century competitive edge /\ Ian Chaston.
Publication Statement : London ;Thousand Oaks, Calif. :: Sage Publications,, 2004.
Page. NO : 1 online resource (xi, 274 pages) :: illustrations
ISBN : 1412900026
: : 1412900034
: : 1412931630
: : 1446211312
: : 9781412900027
: : 9781412900034
: : 9781412931632
: : 9781446211311
Bibliographies/Indexes : Includes bibliographical references (pages 254-267) and index.
Abstract : Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Subject : Knowledge management.
Subject : Marketing-- Management.
Subject : Marketing.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Knowledge management.
Subject : Marketing-- Management.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415‬‭.C4845 2004eb‬
copyhttps://lib.clisel.com/site/catalogue/951999
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