| Document Type
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BL
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| Record Number
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952138
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| Doc. No
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b706508
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| Main Entry
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Johansson, Frans.
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| Title & Author
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The Medici effect : : what elephants and epidemics can teach us about innovation /\ Frans Johansson.
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| Publication Statement
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Boston, Mass. :: Harvard Business School Press,, ©2006.
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| Page. NO
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xiii, 207 pages ;; 21 cm
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| ISBN
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1422102823
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: 9781422102824
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| Bibliographies/Indexes
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Includes bibliographical references (pages 191-200) and index.
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| Contents
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The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
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| Abstract
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The Medici effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offer examples of how we can turn ideas into path-breaking innovations.
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| Subject
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Creative thinking.
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Technological innovations.
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Creativity.
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Organizational Innovation.
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Planning Techniques.
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| Subject
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Creative thinking.
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| Subject
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Kreativt tänkande.
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| Subject
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Technological innovations.
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| Subject
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Tekniska innovationer.
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| Dewey Classification
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658.4/063
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| LC Classification
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HC79.T4J625 2006
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