| Document Type
|
:
|
BL
|
| Record Number
|
:
|
952161
|
| Doc. No
|
:
|
b706531
|
| Main Entry
|
:
|
Brown, Stephen,1955 March 23-
|
| Title & Author
|
:
|
Writing marketing : : literary lessons from academic authorities /\ Stephen Brown.
|
| Publication Statement
|
:
|
London :: SAGE,, 2005.
|
| Page. NO
|
:
|
1 online resource (265 pages)
|
| ISBN
|
:
|
1281251755
|
|
|
:
|
: 1446211827
|
|
|
:
|
: 1847871100
|
|
|
:
|
: 6611251758
|
|
|
:
|
: 9781281251756
|
|
|
:
|
: 9781446211823
|
|
|
:
|
: 9781847871107
|
|
|
:
|
: 9781847871107
|
|
|
:
|
: 9786611251758
|
|
|
:
|
1412902657
|
|
|
:
|
1412902665
|
|
|
:
|
9781412902656
|
|
|
:
|
9781412902663
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown.
|
| Abstract
|
:
|
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
|
| Subject
|
:
|
Business writing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Style commercial.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Business Writing.
|
| Subject
|
:
|
Business writing.
|
| Subject
|
:
|
Correspondance commerciale.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Schrijfvaardigheid.
|
| Dewey Classification
|
:
|
808.066658
|
| LC Classification
|
:
|
HF5718.3.B778 2005eb
|
| NLM classification
|
:
|
85.40bcl
|