| Document Type
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BL
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| Record Number
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952308
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| Doc. No
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b706678
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| Main Entry
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Williams, John.
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| Title & Author
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CIM revision cards : : marketing in practice /\ John Williams.
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| Publication Statement
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London ;New York :: Routledge,, 2014.
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| Page. NO
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1 online resource (119 pages) :: illustrations
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| ISBN
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0080546706
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: 9780080546704
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9780750662840
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| Notes
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Originally published 2004 by Butterworth-Heinemann.
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| Contents
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1. The marketing function -- 2. Context of marketing -- 3. Integrated marketing mix : product -- 4. The marketing mix : price -- 5. The marketing mix : place -- 6. The marketing mix : promotion -- 7. The integrated marketing mix : service extension (people, physical evidence and process) -- 8. The management of marketing information -- 9. Skills for the marketer -- 10. Bringing it all together : the marketing plan.
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| Subject
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Marketing-- Management.
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| Subject
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Strategic planning.
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| Subject
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Marketing-- Management.
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| Subject
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Strategic planning.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.W55 2014
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| Added Entry
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Chartered Institute of Marketing.
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| Parallel Title
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Chartered Institute of Marketing revision cards
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