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" Secret service : "
John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson.
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BL
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| Record Number
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952736
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| Doc. No
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b707106
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| Main Entry
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DiJulius, John R.,1964-
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| Title & Author
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Secret service : : hidden systems that deliver unforgettable customer service /\ John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson.
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| Publication Statement
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New York :: AMACOM,, [2003]
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| Page. NO
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1 online resource
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| ISBN
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0814426972
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: 0814471714
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: 9780814426975
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: 9780814471715
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0814471714
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| Notes
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Includes index.
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| Contents
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Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front-line people -- What are we really selling? : making it an experience -- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : creating a great corporate culture -- An opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships.
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| Abstract
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The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
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| Subject
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Consumer satisfaction.
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Customer loyalty.
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Customer services.
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BUSINESS ECONOMICS-- Customer Relations.
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Consumer satisfaction.
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Customer loyalty.
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Customer services.
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5415.5
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