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" Managing intellectual property / "
Chris Fitzsimmons and Tim Jones.
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BL
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| Record Number
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952753
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| Doc. No
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b707123
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| Main Entry
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Fitzsimmons, Chris.
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| Title & Author
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Managing intellectual property /\ Chris Fitzsimmons and Tim Jones.
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| Publication Statement
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Oxford :: Capstone Pub.,, 2002.
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| Series Statement
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ExpressExec ;; 01.10
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| Page. NO
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v, 110 pages ;; 18 cm.
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| ISBN
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1841123137
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: 9781841123134
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| Notes
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The ExpressExec series is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman.
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| Subject
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Intellectual capital.
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Intellectual property.
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Knowledge management.
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Intellectual capital.
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Intellectual property.
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Knowledge management.
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| Dewey Classification
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658.4038
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| LC Classification
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HD53.F57 2002
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| Added Entry
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Jones, Tim.
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