| Document Type
|
:
|
BL
|
| Record Number
|
:
|
952783
|
| Doc. No
|
:
|
b707153
|
| Title & Author
|
:
|
Business marketing in the decade ahead : : the key challenges we face /\ Guest editor Michael K. Rich.
|
| Publication Statement
|
:
|
Bradford, England :: Emerald Group Pub.,, ©2002.
|
| Series Statement
|
:
|
Journal of Business & Industrial Marketing. No. 2/3 ;; vol. 17
|
| Page. NO
|
:
|
1 online resource (136 pages).
|
| ISBN
|
:
|
0861766881
|
|
|
:
|
: 1845446674
|
|
|
:
|
: 9780861766888
|
|
|
:
|
: 9781845446673
|
| Contents
|
:
|
Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
|
| Abstract
|
:
|
About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.
|
| Subject
|
:
|
Industrial marketing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Distribution.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- General.
|
| Subject
|
:
|
Industrial marketing.
|
| Subject
|
:
|
Marketing.
|
| Dewey Classification
|
:
|
658.8
|
| LC Classification
|
:
|
HF5415.1263.B87 2002eb
|
| Added Entry
|
:
|
Rich, Michael K.
|