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" Writing winning business proposals / "
Richard C. Freed, Joseph D. Romano, Shervin Freed.
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BL
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| Record Number
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952968
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| Doc. No
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b707338
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| Main Entry
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Freed, Richard C.,1946-
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| Title & Author
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Writing winning business proposals /\ Richard C. Freed, Joseph D. Romano, Shervin Freed.
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| Edition Statement
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3rd ed.
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| Publication Statement
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New York :: McGraw-Hill,, ©2011.
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| Page. NO
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1 online resource (viii, 311 pages) :: illustrations
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| ISBN
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0071742336
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: 9780071742337
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0071742328
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9780071742320
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.
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| Abstract
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"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."--Back cover.
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| Subject
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Business report writing.
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Proposal writing in business.
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BUSINESS ECONOMICS-- Business Writing.
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Business report writing.
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| Subject
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Proposal writing in business.
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| Dewey Classification
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808/.06665
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| LC Classification
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HF5718.5.F74 2011eb
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| Added Entry
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Freed, Shervin.
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Romano, Joseph D.
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