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" Advertising and identity in Europe : "
edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.
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BL
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| Record Number
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953298
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| Doc. No
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b707668
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| Title & Author
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Advertising and identity in Europe : : the I of the beholder /\ edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.
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| Publication Statement
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Bristol, UK ;Portland, OR :: Intellect,, 2000.
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| Page. NO
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1 online resource (v, 138 pages) :: illustrations
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| ISBN
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1280476524
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: 1841500372
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: 1841508721
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: 6610476527
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: 9781280476525
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: 9781841500379
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: 9781841508726
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: 9786610476527
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Abstract
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As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national boundaries of Europe. With examples from Siberia to the Iberian Peninsula, chapters explore the different constructions of regional, national, social and sexual identities exploited by advertisers to render their messages effective. They also consider the successes and failures of several Europe-wide strategic marketing plans, and describe stylistic and persuasive qualities of specific promotional texts.
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| Subject
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Advertising-- Social aspects-- Europe.
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Identity (Psychology)-- Europe.
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Advertising-- Social aspects.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Identity (Psychology)
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Reclame.
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Sociale aspecten.
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Sociale identiteit.
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Europa (geografie)
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Europe.
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| Dewey Classification
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659.1/042
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| LC Classification
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HF5813.E79A363 2000eb
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| NLM classification
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85.40bcl
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| Added Entry
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Baubeta, Patricia Anne Odber de,1953-
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Cannon, Jackie.
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Warner, Ian Robin,1940-
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