| Document Type
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BL
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| Record Number
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953404
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| Doc. No
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b707774
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| Title & Author
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E-business /\ guest editor, Professor Stanley Paliwoda.
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| Publication Statement
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[Bradford, England] :: Emerald Group Pub.,, 2004.
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| Series Statement
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Qualitative market research ;; v. 7, no. 1, 2004
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| Page. NO
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1 online resource (81 pages).
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| ISBN
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0861769201
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: 1845444086
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: 9780861769209
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: 9781845444082
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet -- a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg
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| Abstract
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This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a res.
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| Subject
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Electronic commerce.
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| Subject
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Information superhighway.
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BUSINESS ECONOMICS-- Exports Imports.
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| Subject
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BUSINESS ECONOMICS-- International-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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Electronic commerce.
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| Subject
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Information superhighway.
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| Dewey Classification
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658.84
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| LC Classification
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HF5548.32.E28 2004eb
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| Added Entry
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Paliwoda, Stanley J.
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| Parallel Title
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Electronic business
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