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" The anonymous elect : "


Document Type : BL
Record Number : 953558
Doc. No : b707928
Main Entry : Postoaca, Andrei.
Title & Author : The anonymous elect : : market research through online access panels /\ Andrei Postoaca.
Publication Statement : Berlin :: Springer,, 2006.
Page. NO : 1 online resource (x, 157 pages) :: illustrations
ISBN : 1280461306
: : 354029029X
: : 3540290303
: : 6610461309
: : 9781280461309
: : 9783540290292
: : 9783540290308
: : 9786610461301
Bibliographies/Indexes : Includes bibliographical references (pages 129-131).
Contents : Preliminaries; Table of Contents; Introduction; To Panel or Not to Panel; Bottling Communication; Launching the Bottle; Finding the Bottle; Conclusions; References; Appendices.
Abstract : Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.
Subject : Internet.
Subject : Market surveys-- Computer network resources.
Subject : Marketing research-- Computer network resources.
Subject : Online databases.
Subject : Bases de données en ligne.
Subject : Marketing-- Recherche-- Information électronique.
Subject : Marketing-- Recherche-- Ressources Internet.
Subject : Affaires.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Economie de l'entreprise.
Subject : Internet.
Subject : Marketing research-- Computer network resources.
Subject : Online databases.
Subject : Science économique.
Subject : Internet.
Subject : Market surveys-- Computer network resources.
Subject : Marketing research-- Computer network resources.
Subject : Online databases.
Dewey Classification : ‭658.8/302855754‬
LC Classification : ‭HF5415.2‬‭.P66 2006eb‬
NLM classification : ‭F713. 52‬clc
copyhttps://lib.clisel.com/site/catalogue/953558
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