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" The role of E-services in the transition from the product focus to the service focus in the printing business : "
Esko Penttinen, Timo Saarinen, Pekka Sinervo.
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BL
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| Record Number
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953653
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| Doc. No
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b708023
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| Main Entry
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Penttinen, Esko.
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| Title & Author
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The role of E-services in the transition from the product focus to the service focus in the printing business : : case Lexmark /\ Esko Penttinen, Timo Saarinen, Pekka Sinervo.
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| Publication Statement
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[Hershey, Pa.] :: IGI Global,, ©2009.
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| Page. NO
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1 online resource (pages 156-165) :: illustrations
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| ISBN
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144160040X
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: 9781441600400
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| Bibliographies/Indexes
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Includes bibliographical references (page 165).
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| Subject
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Lexmark International, Inc.
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Lexmark International, Inc.
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| Subject
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Computer printer industry-- Technological innovations, Case studies.
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Information technology-- Economic aspects.
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BUSINESS ECONOMICS-- Commerce.
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BUSINESS ECONOMICS-- Marketing-- General.
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BUSINESS ECONOMICS-- Sales Selling-- General.
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Information technology-- Economic aspects.
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| Dewey Classification
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381.4562138195834
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| LC Classification
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HD9696.2.U6L49 2009eb
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| Added Entry
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Saarinen, Timo.
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Sinervo, Pekka.
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