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" Marketing apocalypse : "
edited by Stephen Brown, Jim Bell and David Carson.
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BL
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| Record Number
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953655
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| Doc. No
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b708025
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| Title & Author
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Marketing apocalypse : : eschatology, escapology and the illusion of the end /\ edited by Stephen Brown, Jim Bell and David Carson.
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| Publication Statement
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London ;New York :: Routledge,, 1996.
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| Series Statement
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Routledge advances in management and business studies ;; 2
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| Page. NO
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xvii, 291 pages :: illustrations ;; 24 cm
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| ISBN
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0203360621
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: 0415148227
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: 0415173566
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: 9780203360620
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: 9780415148221
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: 9780415173568
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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1. Apocaholics Anonymous: Looking Back on the End of Marketing / Stephen Brown, Jim Bell and David Carson -- 2. Trinitarianism, the Eternal Evangel and the Three Eras Schema / Stephen Brown -- 3. Making a Drama Out of a Crisis: The Final Curtain for the Marketing Concept / Pierre McDonagh and Andrea Prothero -- 4. Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles / Douglas Brownlie and John Desmond -- 5. On Aura, Illusion, Escape and Hope in Apocalyptic Consumption: The Apotheosis of Las Vegas / Russell W. Belk -- 6. In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing / Benoit Heilbrunn -- 7. The Protestant Ethic and the Spirit of Marketing: Visions of the End / Ray Kent -- 8. Markets, Exchange and the Extreme / Cornelius G. Buttimer and Donncha Karanagh.
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9. The Fall and Rise of Marketing Fundamentalism: The Case of the 'Nature & Decouvertes' Distribution Concept / Patrick Hetzel -- 10. Marketing Adidimus / Michael J. Thomas -- 11. Advertising Research: Sins of Omission and Inaugurated Eschatology / Stephanie O'Donohoe -- 12. The Pathetic Phallusies of St Thomas Aquinas and Why Marketing Should Give Eve a Break / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- 13. On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm / Morris B. Holbrook -- 14. The Future is Past: Marketing, Apocalypse and the Retreat from Utopia / Stephen Brown and Pauline Maclaran.
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| Abstract
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Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.
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Marketing-- Forecasting.
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Twenty-first century, Forecasts.
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Marketing-- Prévision.
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Marketing.
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Vingt et unième siècle-- Prévision.
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Aufsatzsammlung
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Eschatologie
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Marketing
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Marketing-- Forecasting.
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Marketing-- Prévision.
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Twenty-first century.
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Vingt et unième siècle-- Prévisions.
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Marketing.
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Prognoses.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.122.M393 1996
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| NLM classification
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85.40bcl
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| Added Entry
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Bell, Jim,1954-
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Brown, Stephen,1955 March 23-
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Carson, David,1947-
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