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" Marketing strategy masterclass : "


Document Type : BL
Record Number : 953806
Doc. No : b708176
Main Entry : Fifield, Paul.
Title & Author : Marketing strategy masterclass : : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /\ Paul Fifield.
Publication Statement : Amsterdam ;London :: Elsevier Butterworth-Heinemann,, ©2008.
Page. NO : xxviii, 599 pages :: illustrations ;; 25 cm
ISBN : 0750686316
: : 9780750686310
Notes : Includes index.
Abstract : This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Subject : Marketing-- Management.
Subject : Marketing-- Planning.
Subject : Strategic planning.
Subject : Marketing-- Management.
Subject : Marketing-- Planning.
Subject : Marketingpolitik.
Subject : Strategic planning.
Dewey Classification : ‭658.802‬
LC Classification : ‭HF5415‬‭.F463 2008‬
copyhttps://lib.clisel.com/site/catalogue/953806
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