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" Zag : "


Document Type : BL
Record Number : 953899
Doc. No : b708269
Main Entry : Neumeier, Marty.
Title & Author : Zag : : the number-one strategy of high-performance brands : a whiteboard overview /\ by Marty Neumeier.
Publication Statement : Berkeley, Calif. :: AIGA :: New Riders,, ©2007.
Page. NO : 178 pages :: illustrations ;; 21 cm
ISBN : 0321426770
: : 9780321426772
Notes : The title proper, other title information and statement of responsibility spread into four pages.
Bibliographies/Indexes : Includes bibliographical references (pages 159-167) and index.
Contents : Finding your zag -- Designing your zag -- Renewing your zag.
Abstract : The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Subject : Brand name products-- Planning.
Subject : Brand name products.
Subject : Product differentiation.
Subject : Brand name products-- Planning.
Subject : Brand name products.
Subject : Markenname
Subject : Namenbildung
Subject : Product differentiation.
Subject : Markenname.
Subject : Namenbildung.
Dewey Classification : ‭658.827‬
LC Classification : ‭HD69.B7‬‭N415 2007‬
NLM classification : ‭658.8 N493z‬
: ‭QP 624‬rvk
: ‭QP 624.‬rvk
Added Entry : American Institute of Graphic Arts.
copyhttps://lib.clisel.com/site/catalogue/953899
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