| Document Type
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BL
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| Record Number
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954303
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| Doc. No
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b708673
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| Main Entry
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Scase, Richard.
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| Title & Author
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Global remix : : the fight for competitive advantage /\ Richard Scase.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2007.
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| Page. NO
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1 online resource (x, 180 pages) :: illustrations
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| ISBN
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0749450525
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: 1280851503
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: 6610851506
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: 9780749450526
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: 9781280851506
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: 9786610851508
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0749448504
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0749448717
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9780749448714
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Global appetites, local tastes -- Is your company doomed, at least in its present form? -- Hunting, farming and fulfilling future talent -- Cut the managers and bring in the leaders -- Young Asia meets the Old West : key demographics will change your markets -- Hello to lifestyle tribes and what they can do for your business -- The politics of tomorrow and what it means for business -- Global remix : the new corporate playlist.
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| Abstract
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"Global Remix" is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. "Global Remix" examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.
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| Subject
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Competition.
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Globalization-- Economic aspects.
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International business enterprises-- Management.
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Strategic planning.
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BUSINESS ECONOMICS-- International-- Economics.
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BUSINESS ECONOMICS-- International-- General.
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Competition.
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| Subject
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Globalisierung-- Unternehmenserfolg.
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| Subject
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Globalization-- Economic aspects.
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| Subject
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International business enterprises-- Management.
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Strategic planning.
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| Subject
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Unternehmenserfolg-- Globalisierung.
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| Dewey Classification
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337
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| LC Classification
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HF1359.S2997 2007eb
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