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" The maturing marketplace : "


Document Type : BL
Record Number : 954332
Doc. No : b708702
Title & Author : The maturing marketplace : : buying habits of baby boomers and their parents /\ George P. Moschis [and others].
Publication Statement : Westport, Conn. :: Quorum Books,, ©2000.
Page. NO : 1 online resource (xii, 303 pages)
ISBN : 0313000522
: : 0585393125
: : 1280868856
: : 9780313000522
: : 9780585393124
: : 9781280868856
: 1567203442
: 9781567203448
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy.
Abstract : Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Subject : Baby boom generation-- United States-- Attitudes.
Subject : Consumer behavior-- United States.
Subject : Market segmentation-- United States.
Subject : Middle-aged consumers-- United States-- Attitudes.
Subject : Older consumers-- United States-- Attitudes.
Subject : Consommateurs âgés-- États-Unis-- Attitudes.
Subject : Consommateurs d'âge moyen-- États-Unis-- Attitudes.
Subject : Consommateurs-- Comportement-- États-Unis.
Subject : Génération du baby-boom-- États-Unis-- Attitudes.
Subject : Segmentation du marché-- États-Unis.
Subject : Baby boom generation-- Attitudes.
Subject : BUSINESS ECONOMICS-- Marketing-- Research.
Subject : Consumer behavior.
Subject : Market segmentation.
Subject : Middle-aged consumers-- Attitudes.
Subject : Consumentengedrag.
Subject : Leeftijdsgroepen.
Subject : Marktsegmentatie.
Subject : United States.
Dewey Classification : ‭658.8/34/0844‬
LC Classification : ‭HF5415.33.U6‬‭M36 2000eb‬
NLM classification : ‭85.40‬bcl
Added Entry : Moschis, George P.,1944-
copyhttps://lib.clisel.com/site/catalogue/954332
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