| Document Type
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BL
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| Record Number
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954516
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| Doc. No
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b708886
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| Main Entry
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Sweeny, Alastair.
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| Title & Author
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BlackBerry planet : : the story of Research in Motion and the little device that took the world by storm /\ Alastair Sweeny.
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| Publication Statement
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Mississauga, Ont. :: John Wiley & Sons Canada,, ©2009.
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| Page. NO
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1 online resource (xx, 284 pages)
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| ISBN
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0470159405
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: 047015988X
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: 0470675810
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: 6612334932
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: 9780470159408
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: 9780470159880
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: 9780470675816
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: 9786612334931
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9780470159408
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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BlackBerry Planet; Contents; Preface; Acknowledgments; A Web Support Service for Readers; Chapter 1: The Planet Goes BlackBerry; Chapter 2: The Birth of the BlackBerry; Chapter 3: Lawsuits in Motion; Chapter 4: From Brand to Icon: Seven Years in Motion; Chapter 5: BlackBerry Jam; Chapter 6: The Rise of the TeleBrain; Afterword: Rim on the Plateau?; Index.
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| Abstract
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BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion's innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world's foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis' invention and his founding of RIM at age 23, it details his drive to innovate, developi.
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| Subject
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Research in Motion (Firm)-- History.
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Research in Motion (Firm)
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| Subject
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BlackBerry (Smartphone)
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BlackBerry (Smartphone)
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BUSINESS ECONOMICS-- Corporate Business History.
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| Subject
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BUSINESS ECONOMICS-- Infrastructure.
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| Dewey Classification
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338.7/610041670971
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| LC Classification
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QA76.8.B53S94 2009eb
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