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" Googled : "


Document Type : BL
Record Number : 954576
Doc. No : b708946
Main Entry : Auletta, Ken.
Title & Author : Googled : : the end of the world as we know it /\ Ken Auletta.
Publication Statement : New York, N.Y. :: Penguin Books,, ©2010.
Page. NO : xiv, 418 pages ;; 22 cm
ISBN : 0143118048
: : 075352242X
: : 0753522438
: : 9780143118046
: : 9780753522424
: : 9780753522431
Notes : "This edition with a new afterword ..."--Title page verso.
Bibliographies/Indexes : Includes bibliographical references (pages 373-406) and index.
Contents : Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Afterword. --25 business maxims.
Abstract : "In 'Googled, ' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--Page 4 of cover.
Subject : Google (Firm)
: Google (Firm)
Subject : Internet industry-- United States.
Subject : Internet searching.
Subject : Web search engines-- United States-- History.
Subject : BUSINESS ECONOMICS / Industries / Media Communications.
Subject : COMPUTERS / History.
Subject : Internet industry.
Subject : Internet searching.
Subject : SOCIAL SCIENCE / Popular Culture.
Subject : Web search engines.
Subject : United States.
Dewey Classification : ‭338.064 Tech- nology‬
LC Classification : ‭HD9696.8.U64‬‭G6623 2010‬
copyhttps://lib.clisel.com/site/catalogue/954576
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