| Document Type
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BL
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| Record Number
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955359
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| Doc. No
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b709729
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| Title & Author
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Evaluating marketing actions and outcomes /\ edited by Arch G. Woodside.
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| Publication Statement
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Oxford :: Elsevier,, 2003.
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| Series Statement
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Advances in business marketing & purchasing ;; v. 12
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| Page. NO
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viii, 663 pages ;; 24 cm.
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| ISBN
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0762310464
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: 9780762310463
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Introduction: Overcoming Overconfidence and Other Processes in Shallow Thinking / Arch G. Woodside -- Where is the Action? The Reconstruction of Action in Business Narratives / Hans Kjellberg and Per Andersson -- Narratives and Case Process Research / Per Andersson -- Integrating Marketing Models with Quality Function Deployment / Stan Aungst, Russell R. Barton and David T. Wilson -- Stakeholder Value Creation and Firm Success / Oliver Koll -- Building Effective Buyer-Seller Dyadic Relationships / Michael W. Preis, Salvatore F. Divita and Amy K. Smith -- Trust and Business-to-Business E-Commerce Communications and Performance / Pauline Ratnasingam -- Examining Interventionalization of the Professional Services Firm / Maria Anne Skaates -- Research on Business-to-Business Customer Value and Satisfaction / Robert B. Woodruff and Daniel J. Flint -- Meta-Evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies / Arch G. Woodside and Marcia Y. Sakai.
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| Subject
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Customer relations-- Management.
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Marketing-- Management.
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Organizational effectiveness.
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Total quality management.
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Customer relations-- Management.
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| Subject
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Marketing-- Management.
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| Subject
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Organizational effectiveness.
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| Subject
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Total quality management.
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| Dewey Classification
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658.8
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| LC Classification
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HF5410.A36 v.12HF5415.13
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| Added Entry
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Woodside, Arch G.
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