|
" Writing music for television and radio commercials : "
Michael Zager.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
955571
|
| Doc. No
|
:
|
b709941
|
| Main Entry
|
:
|
Zager, Michael.
|
| Title & Author
|
:
|
Writing music for television and radio commercials : : a manual for composers and students /\ Michael Zager.
|
| Publication Statement
|
:
|
Lanham, Md. :: Scarecrow Press,, 2003.
|
| Page. NO
|
:
|
xii, 137 pages :: illustrations ;; 28 cm ++ 1 audio disc (digital ; 4 3/4 in.)
|
| ISBN
|
:
|
0810847221
|
|
|
:
|
: 9780810847224
|
| Notes
|
:
|
Includes index.
|
| Contents
|
:
|
Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.
|
| Abstract
|
:
|
"Writing Music for Television and Radio Commercials: A Manual for Composers and Students provides a comprehensive overview of the process of composing and arranging for commercials in these two very different media. The author, Michael Zager, describes the tools involved in the composition and arranging processes, then sets forth a method for using this information to create advertising music. This book is a must-have for students interested in composing, arranging, and producing music for commercials and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers."--Jacket.
|
| Subject
|
:
|
Music in advertising-- Instruction and study.
|
| Subject
|
:
|
Radio advertising.
|
| Subject
|
:
|
Television advertising.
|
| Subject
|
:
|
Messages publicitaires.
|
| Subject
|
:
|
Radio, Musique de-- Étude et enseignement.
|
| Subject
|
:
|
Télévision, Musique de-- Étude et enseignement.
|
| Subject
|
:
|
Gebrauchsmusik
|
| Subject
|
:
|
Hörfunk
|
| Subject
|
:
|
Komposition
|
| Subject
|
:
|
Radio advertising.
|
| Subject
|
:
|
Television advertising.
|
| Subject
|
:
|
Fernsehen.
|
| Dewey Classification
|
:
|
781.5/413
|
| LC Classification
|
:
|
MT67.Z34 2003
|
| |