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" Marketing kit for dummies / "
by Alexander Hiam.
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BL
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| Record Number
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955583
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| Doc. No
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b709953
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| Main Entry
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Hiam, Alexander.
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| Title & Author
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Marketing kit for dummies /\ by Alexander Hiam.
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| Edition Statement
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3rd ed.
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| Publication Statement
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Hoboken, N.J. :: Wiley Publishing,, ©2009.
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| Series Statement
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--For dummies
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| Page. NO
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xvi, 368 pages :: illustrations ;; 24 cm ++ 1 CD-ROM.
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| ISBN
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047040115X
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: 9780470401156
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| Notes
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Includes CD-ROM in back of book.
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Includes index.
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| Contents
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Introduction -- Part I: Tools for designing great marketing programs -- Boosting your business with great marketing -- Crafting a breakthrough marketing plan -- Cutting costs and boosting impact -- Part II: Advertising management and design -- Planning and budgeting ad campaigns -- Shortcuts to great ads -- Part III: Power alternatives to advertising -- Branding with business cards, letterhead, and more -- Creating eye-catching brochures, catalogs, and spec sheets -- Planning coupons and other sales promotions -- Spreading the word with newsletters -- Taking advantage of publicity -- Part IV: Honing your marketing skills -- The customer research workshop -- The creativity workshop -- Writing well for marketing and sales -- Part V: Sales and service success -- Mastering the sales process -- Closing the sale -- The sales success workshop -- Part VI: The part of tens -- Ten great marketing strategies -- Ten ways to make marketing pay -- Ten ways to market on the web -- Appendix: About the CD.
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| Abstract
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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful.
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| Subject
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Marketing.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.H469 2009
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