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" Sun Tzu strategies for marketing : "
Gerald A. Michaelson with Steven W. Michaelson.
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BL
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| Record Number
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956087
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| Doc. No
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b710457
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| Main Entry
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Michaelson, Gerald A.
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| Title & Author
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Sun Tzu strategies for marketing : : 12 essential principles for winning the war for customers /\ Gerald A. Michaelson with Steven W. Michaelson.
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| Publication Statement
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New York :: McGraw-Hill,, ©2004.
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| Page. NO
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xi, 244 pages ;; 23 cm
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| ISBN
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0071427317
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: 9780071427319
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| Notes
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Includes index.
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| Contents
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The principles of marketing strategy -- First principle : honor the customer -- Second principle : organization of intelligence -- Third principle : maintenance of the objective -- Fourth principle : a secure position -- Fifth principle : offensive action -- Sixth principle : surprise -- Seventh principle : maneuver -- Eighth principle : concentration of resources -- Ninth principle : economy of force -- Tenth principle : command structure -- Eleventh principle : personal leadership -- Twelfth principle : simplicity -- Implementing strategies.
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| Abstract
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Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically for today's marketing professionals.
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| Subject
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Sunzi,active 6th century B.C., Sunzi bing fa.
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Sun Zi., Art of war.
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Sunzi,6th cent. B.C., Art of war.
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| Subject
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Marketing.
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| Subject
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Marketing.
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Sunzi bing fa (Sunzi)
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| Dewey Classification
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658.8/001
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| LC Classification
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HF5415.M5268 2004
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| Added Entry
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Michaelson, Steven.
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| Parallel Title
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Strategies for marketing
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