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" Sonic branding : "
Daniel M. Jackson ; edited by Paul Fulberg.
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BL
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| Record Number
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956193
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| Doc. No
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b710563
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| Main Entry
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Jackson, Daniel M.,1972-
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| Title & Author
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Sonic branding : : an introduction /\ Daniel M. Jackson ; edited by Paul Fulberg.
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| Publication Statement
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London ;New York :: Palgrave Macmillan,, 2003.
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| Page. NO
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xxi, 179 pages :: illustrations ;; 24 cm
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| ISBN
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1403905193
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: 9781403905192
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| Bibliographies/Indexes
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Includes bibliographical references (pages 170-174) and index.
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| Contents
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Part I. What is sonic branding? : The opportunity knocks -- Jingle all the way -- What the movies did for us -- What is sonic? -- The sciency bit : The almond of emotion -- The three elements of sound : Voice ; Ambience ; Music -- Part 2. The nature of brands: A historical perspective -- Brand and its symbols -- McBrands -- The essence of brand is belief -- Turning beliefs into brands -- Generating belief: the greatest story ever told -- Any belief can become a brand -- Definition of a brand -- Branding : Distinct ; Memorable ; Flexible ; Honest -- Part 3. This is how we do it : The sonic branding engine -- Brand brief : Royal Institution of Chartered Surveyors ; Vizzavi (part 1) -- Creative learning : Historical audit ; COmpetitive audit ; UK food retail ; Contextual audit -- Moodboards : Vizzavi (part 2) -- Identity -- Sonic language -- Sonic guidelines : 'Hello, it's me!' ; Choosing a voice -- Sonic logo : Direct Line -- Technical considerations -- Experience -- Appendix: Dialogues : Jon Turner, Enterprise IG ; Sam Sampson, The Brand Union ; Andrew Ingram, Radio Advertising Bureau ; Robbie Laughton, DAVE ; Tim Greenhill, Greenhill McCarron ; Ali Johnson, Sonicbrand -- Glossary.
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| Abstract
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed on the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound.
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| Subject
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Advertising-- Brand name products.
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Branding (Marketing)
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Music in advertising.
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Advertising-- Brand name products.
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Branding (Marketing)
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Markenname
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Markenpolitik
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Motiv
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Music in advertising.
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Geluid.
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Marketingmix.
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| Dewey Classification
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659.14
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| LC Classification
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HF6161.B4J33 2003
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| NLM classification
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85.40bcl
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AP 17380rvk
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LR 57760rvk
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QP 637rvk
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| Added Entry
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Fulberg, Paul,1973-
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