| Document Type
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BL
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| Record Number
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956194
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| Doc. No
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b710564
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| Title & Author
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The WetFeet insider guide to careers in advertising and public relations /\ WetFeet.
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| Edition Statement
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2004 ed.
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| Publication Statement
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San Francisco, CA :: WetFeet,, ©2003.
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| Series Statement
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Insider guide
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| Page. NO
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1 online resource (116 pages).
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| ISBN
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1582072574
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: 158207383X
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: 9781582072579
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: 9781582073835
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| Bibliographies/Indexes
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Includes bibliographical references (pages 114-115).
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| Contents
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Table of Contents; The Industry at a Glance; The Industry; Overview; The Bottom Line; Inside an Advertising Agency; The Making of an Ad; Inside a Public Relations Agency; The Making of a PR Campaign; Industry Rankings; Inside the Advertising Industry; How the Advertising Industry Breaks Down; Advertising Industry Trends; Inside the Public Relations Industry; How the Public Relations Industry Breaks Down; Public Relations Industry Trends; Adspeak; The Advertising Agencies; The Agencies; Other Advertising and Interactive Marketing Agencies; The Public Relations Agencies; The Agencies.
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Other PR AgenciesOn the Job; Advertising Account Manager; Advertising Media Planner; Senior Advertising Copywriter; Senior PR Account Executive; The Workplace; Lifestyle and Hours; Culture; Tr av el; Compensation and Vacation; Training; Career Notes; Insider Scoop; Getting Hired; The Recruiting Process; Interviewing Tips; Grilling Yourself; Grilling Your Interviewer; For Your Reference; Advertising Resources; Public Relations Resources.
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| Subject
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Advertising-- Vocational guidance.
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| Subject
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Public relations-- Vocational guidance.
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| Subject
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Advertising-- Vocational guidance.
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| Subject
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Public relations-- Vocational guidance.
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| Dewey Classification
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659.1023
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| LC Classification
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HF5828.4.W48 2003eb
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| Added Entry
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WetFeet.com (Firm)
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| Parallel Title
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Wet Feet insider guide to careers in advertising and public relations
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: Careers in advertising and public relations
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: Insider guide to careers in advertising and public relations
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