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" Corporate communications : "
Lars Thøger Christensen, Mette Morsing, George Cheney.
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BL
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| Record Number
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956302
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| Doc. No
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b710672
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| Main Entry
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Christensen, Lars Thøger.
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| Title & Author
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Corporate communications : : convention, complexity, and critique /\ Lars Thøger Christensen, Mette Morsing, George Cheney.
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| Publication Statement
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London, UK :: Sage Pub.,, 2008.
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| Page. NO
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1 online resource (xii, 251 pages) :: illustrations
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| ISBN
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144621446X
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: 1473902622
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: 1849208336
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: 9781446214466
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: 9781473902626
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: 9781849208338
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1412931029
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1412931037
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9781412931021
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9781412931038
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover; Contents; Preface; Prologue; PART I The New Corporeal Project; 1 The Emergence of Corporate Communications; 2 The Scope of Integrated Communications; 3 Corporate Branding and Identity; 4 Corporate Reputation and Stakeholder Communication; Interlude; PART II Behind the Corporeal Project; 5 Justifying Corporate Communications; 6 Corporate Communications as Control; 7 Corporate Communications and Flexibility; 8 Corporate Communications as Polyphony; Epilogue; The Artist; The Authors; References; Index.
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| Abstract
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The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.
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| Subject
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Business communication.
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BUSINESS ECONOMICS-- Industrial Management.
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BUSINESS ECONOMICS-- Management Science.
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BUSINESS ECONOMICS-- Management.
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BUSINESS ECONOMICS-- Organizational Behavior.
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| Subject
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Business communication.
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| Dewey Classification
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658.4/5 22 22 22
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| LC Classification
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HF5718.T46 2008eb
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| Added Entry
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Cheney, George.
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Morsing, Mette.
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