| Document Type
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BL
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| Record Number
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956475
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| Doc. No
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b710845
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| Main Entry
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Knights, Kierran.
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| Title & Author
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Strategic planning in public relations : : a practical guide /\ Kiernan Knights.
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| Publication Statement
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London :: Thorogood,, ©2001.
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| Series Statement
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Thorogood professional insights
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| Page. NO
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1 online resource
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| ISBN
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1280233206
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: 1423717902
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: 1854182250
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: 1854185810
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: 6610233209
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: 9781280233203
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: 9781423717904
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: 9781854182258
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: 9781854185815
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: 9786610233205
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| Notes
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"A Thorogood report."
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Title from e-book title screen (viewed Aug. 8, 2005).
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| Contents
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The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses.
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| Abstract
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"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or.
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| Subject
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Public relations-- Planning.
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| Subject
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Strategic planning.
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| Subject
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Public relations-- Planning.
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| Subject
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Strategic planning.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.K54 2001eb
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